Located in Labasa , Vanua Levu . Fiji rice is logistically positioned due to the favourable climate conditions. Currently, Fiji rice serves 20 % of the Fiji rice market and will plan in place to reach 60 % production in the next 5 years. The demand for rice, The most sustainable crop in the world has created opportunities for farmers who have switched to rice farming or added rice farming as an off-season alternative crop. A lot of care is put into the paddy (rough rice) that is supplied to Fiji rice. This care continues as the rice is moved through the milling process and finally packaging. Fiji Rice has built a reputation for the supply of high-quality brown rice and rice-based products through the hard work and efforts of our employees.