Located in Labasa , Vanua Levu . Fiji rice is logistically positioned due to the favourable climate conditions. Currently, Fiji rice serves 20 % of the Fiji rice market and will plan in place to reach 60 % production in the next 5 years. The demand for rice, The most sustainable crop in the world has created opportunities for farmers who have switched to rice farming or added rice farming as an off-season alternative crop. A lot of care is put into the paddy (rough rice) that is supplied to Fiji rice. This care continues as the rice is moved through the milling process and finally packaging.  Fiji Rice has built a reputation for the supply of high-quality brown rice and rice-based products through the hard work and efforts of our employees.

Rice is staple in many cultures and diets . It is source of quality carbohydrates. There are two types of rice , white rice and brown rice The main difference between white rice and brown rice is only one step in the  milling process.

Brown rice is created when the outer inedible outer husk is removed , leaving the bran and germ layers intact with the grain. , brown rice is viewed as a healthier whole grain choice.